• Welcome to my little corner of the internet! Grab a cup of coffee, sit back and feel free to scroll through little peeks from recent sessions. My name is Shelly and I specialize in newborn and maternity photography. I am very passionate about creating simple, classic and artistic images of beautiful newborn babies. I am located in the Durham Region and have had the pleasure of working with families from all over and around the city of Toronto, Ontario.


I often struggle to find the words to go with my blog posts…(which is probably why I don’t post as often as I should!) The fact of the matter is that I love minimalism and keeping things sweet and simple for newborn photos.  That’s it.  I like to let the images speak for themselves. There is not much to say about it other than babies are beautiful just as they are!  I love to let the light and shadows tell a story that captures the innocence of your newborn child. That is what I am drawn to the most as an artist and if you as a parent are drawn to the beauty of simplicity as well then I am happy to discuss booking your very own newborn session for you!

baby photographer



Pet Portraits! {Toronto And Durham Region Pet Photographer}

I am so excited to announce that pet portraits will be coming to Shelly Ferguson Photography!  These sessions are the perfect opportunity to capture your beloved fur babies at any point in their life…from their newborn puppy stage through their growth into adulthood.  As with all my portrait art (newborn, child and maternity photography) I love keeping it simple, keeping the focus (always a pun intended there!) on the subject without the distraction of too many props and accessories.  It’s one of the best ways to capture the personality of your pet.   I will be offering this service to pet owners, breeders, show dog owners etc….so if you or someone you know has a beloved pet that should be captured in a portrait be sure to stay tuned (or check the main website, follow on Facebook etc…) for more details!

puppy photographer

Newborn Cava-Poo Puppy


Keep it Simple


Those of you that know me and my work know that I love keeping things simple.  I tried the whole prop and accessory genre of newborn photography, doing all those fancy poses with the funny names (froggy, taco, potato sac etc….) and over time I realized that I am simply in love with simple.  Please don’t misunderstand me, there is nothing wrong at all with the props/colours/poses if that’s what you love.  But I have fallen in love with something different and I know that many parents out there also love simple, classic images of their newborn (or maternity, child and family images!)

There is of course still work involved in achieving simplicity.  Because all the other distractions are gone from the image you have to make sure you are doing simple really, really well to have it be a solid artistic image.  So although the following should always be considered even when using props/accessories it becomes more important with the art of simplicity: lighting, composition, camera angles, emotion etc…

I teach my methods in 1:1 private workshops for those that are just starting out in the field of newborn and maternity photography and want a very hands on learning experience but I have decided to also release a video demonstrating my workflow process for a basic simple newborn session for those that prefer to learn at their own pace and don’t need the hands on approach.  This is an excellent starting point for beginners…once you have mastered the basic simplicity you can then build your style into what you love.  Maybe you want to stay with simple.  Maybe you prefer to add some colour, maybe accessories are part of your vision.  With art, the sky is the limit…but why run before you can walk. Start with the basics.  It’s entirely possible to create a stunning gallery of images for your clients with one white blanket, one white wrap, some simple baby onesies and perhaps a black blanket for some more fine art looks.  That’s all you need.  That and some light 🙂  Beautiful light is key in shooting any genre.

You can find my Simple Session Workflow Video in my store here: SFP Store along with other shorter videos and products to help you learn the art of simplicity.

And here is a little peek of the newly released video…


The images below were all created during the session filmed in the video.  

newborn photography workshop

Simple Newborn Photography


Happy shooting and remember to look for the beauty in the simplicity!

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